About Us – The Soul Behind BuyFranklord

We’re not just another online watch store. BuyFranklord.com is a vision — born from a legacy of craftsmanship, yet built for those who crave style without the price tag.

Our roots go deep. For over 35 years, our founding team has manufactured for some of India’s most respected watch brands. From factories to flagship stores — we’ve been behind the scenes, crafting timepieces worn across the globe.

But the mission of BuyFranklord was different — to bring premium design, real specs, and luxury details to the Indian consumer, without the luxury markup.

Born for Everyday Legends

You don’t need ₹10,000 to feel like royalty. At BuyFranklord.com, we build watches that feel like ₹20,000 — but start under ₹5,000. Why? Because we cut out middlemen, overpriced influencers, and bloated margins.

“Premium should be for everyone — not just a few.”

Our pieces feature sapphire-coated glass, brushed steel finishes, and bold dial designs. It’s the kind of luxury you don’t expect — until you hold it in your hand.

Engineered in India. Styled for the World.

We proudly design and assemble our watches right here in India — with an obsession for detail and durability. Our catalog blends global styling with everyday reliability.

From classic chronographs to skeleton automatics — every Franklord piece is a conversation starter. And every model is backed by warranty and dedicated support that actually cares.

Why We Exist

  • To break the myth that premium watches must be expensive.
  • To celebrate Indian-made craftsmanship with world-class design.
  • To make luxury a part of every Indian’s daily outfit — not just for weddings.
  • To offer honest value. No marketing gimmicks. No fake hype.

Join the Movement

When you wear a BuyFranklord watch, you're not just wearing a timepiece — you're making a statement. You're proving that great design, solid quality, and Indian pride don’t need to cost a fortune.

Thank you for choosing us. We’re not here to compete. We’re here to change the game.